The annual Street Machine Summernats Car Festival, proudly supported by Rare Spares, is Australia’s biggest horse power party.
Every year, up to 1500 of the toughest Australian elite street machines descend on Exhibition Park in Canberra. Coming from around Australia and the world, this incredibly diverse tribe gathers to show off their love of the street machine to an enthusiastic crowd of over 85,000 people.
There’s been a lot of chatter about signage on cars. The SUMMERNATS WILL NOT BE CHARGING FEES to entrants for on car signage at Summernats 27. PLEASE READ THE WHOLE POST BEFORE RUSHING TO COMMENT :-) Summernats understands some entrants depend on sponsorship to participate, and we respect that. Our policy (Clause 31 of the Entrant Advice Sheet) is not aimed at stopping entrants from acknowledging the support of businesses who help them build the awesome beasts we see at the Summernats. Our policy is about preventing ambush marketing, and protecting our traders and exhibitors as well. The Nats doesn’t actually want entrants to pay money for signage. We just want our policy respected. It seems that heaps more entrants are getting support from businesses this year, leading to more on-car signage. This is probably why the issue seems to have blown out a bit in the last week. The signage and fee policy was implemented more than five years ago under the previous management, and are not a recent introduction as has been suggested. In previous years, only a very small number of entrants have been charged for displaying large promotional banners on their cars (less than 10 entrants per year). Please note that no entrant has actually paid a fee for on-car signage at Nats 27 to this date. If you are concerned that your car may be non-compliant, simply email a photo of your car with your signage to firstname.lastname@example.org and we’ll get back to you with an approval or comment straight away. No-one is going to be asked to pay a fee :-) but if there is an issue, we will ask you to work nicely with our staff to get a solution that suits your needs and ours. The guys in the office certainly don’t deserve to receive abusive phone calls about this as they have been. That doesn’t help anyone. If you don’t contact us before, and simply show up at the event with heaps of blatant advertising all of your car, you will be asked to cover or remove it. You run the risk of being excluded from the TV broadcast and the other consequences outlined in Clause 31. We hope this clears the matter up.
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